Most of the time, the studies, which are supposed to be based on the main purpose of being a brand city, are unfortunately undefined, and populist, or they are defined with political concerns in Turkey. In ‘fashionable’ words, the necessary criteria and process for a city to “brand” and to “sustain” this structure are more comprehensive with versatile qualities. However, these standards may not always be sufficient for being a “brand city. Cities may stand out with their strategic locations, natural structures, local resources, values, colors, unique dynamics, historical and cultural structure, sociological data. From a broad perspective, the purposes of being a “brand city” are to attract investments, foreign capital, different sectors and especially tourism to the city to let the city to become an intriguing city to reduce and ease the bureaucracy in industry and trading to augment the accessibility level in the city to improve the public transportation facilities to increase the service diversity and quality.

This distinction is an important detail to be realized in the branding process of today’s cities. However, it is important to keep in mind that “brand” does not necessarily mean a product. The prominent acts in this process are usually to reveal the local dynamics of the settlements, and to do studies for “branding” with the collaboration of public and private sector, and NGO’s in particular, in order to indicate the differences between the settlements (Chiaravalle, Schenck) “Brand” is defined as a publicity device that distinguishes the product from the similar ones, in an integrated way with the terms like high quality, good service, and trust.

In this case, cities compete with each other (Castells, 1989). Global and economical reconstruction reflects on local scale as economical and political decentralization, and as an ascending competitiveness. The most important effect of globalization is encountered in the cities, and urban space keeps facing transformation (Sassen, 2001). In recent years, both because of economical growth dynamics, and because of the globalization process, the competitive strengths and enthusiasms of the countries, and their effort to make a difference have commenced a rapid competition process in terms of becoming a “brand city”.

Age of wonders 3 trainer 1.802